Parker Coggins's AMW Experience

Meet another member of our fantastic lead planner team: Parker Coggins! Parker is a University of South Carolina alum who studied Hospitality Management with a focus in Private Club Management and Event Planning! It was her USC connection through her sorority, Alpha Delta Pi, that brought Parker to Alexandra Madison Weddings. Check out some of Parker’s favorite experiences with AMW and some tips for newlywed couples!



What is your all time favorite wedding trend?

Parker: My favorite wedding trend right now is the inclusion of all the personalized/speciality items. I’ve always been a big monogram girl, so I love incorporating personalized barware (cups, napkins, koozies, drink stirrers), signage, paper ware (menus, programs), and even more unique elements (monogrammed dance floor or personalized favors)!


What is your favorite part of the wedding day?

Parker: Definitely the first dances between the bride and groom and then with their parents. To me, this is such a sentimental tradition and perfect transition into the fun reception festivities!


What has been your favorite experience with AMW?

Parker: It’s always been a dream of mine to plan friends’ weddings. AMW has given me the opportunity to bring so many wonderful friends into our family of brides each year. Every wedding always has a new spark of excitement, but I especially feel the spirit when the bride and groom have a personal connection to myself or our team!




What is one wedding day tip every couple should know?

Parker: Make sure to “stop and smell the roses”! Could be in a literal sense referring to all the beautiful wedding florals, HA. But more so meaning to make sure to take a moment throughout every portion of the day to take everything in. Your wedding day is one of the best days of your life and will fly by, so taking the time to slow down and reflect will make it even better.


What is one piece of advice you have for someone interested in working in wedding planning?

Parker: Working within the hospitality industry takes a special mindset because of the schedule and timing of the events you are involved in. However, if you have a true passion for the industry, wedding planning is one of the most rewarding entities! We have the opportunity to spend some of the best moment’s of someone’s life with them through planning their dream day and helping with execution day off to bring this dream to life!




Thank you, Parker, for everything you do for our AMW team! We are so grateful for you and can’t wait to see all of the dream days you continue to plan come to life!


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